How does this play in sales?
In my travels around the networking scene in Kansas fair site I have many different NetWorker. The sales professional to make way paying the entrepreneur, which I for this company started pray home-office of workers for the next customer is grinding. Although these people have different backgrounds and motivations? they share 1. Social capital is the unspoken currency that you use, the favor with every purchase you come into contact with on a daily basis. It can thus not be money or something, but make no mistake? every transfer you have ever received, social capital costs. Everyone have noticed you involved social capital in some respects ever get.
Scenario 1
Lets assume that you buy widgets. Go to Widgets R US and some un-interested teenager tries you sell the State of the art, he lists all features and benefits new I widget (Yes, some people still sell feature vs. use) and he asks after the sale. Scenario 2
Now client Mccustomer? go to Widgets and such dressed a man in a nice suit, comes and smiles now. He provides you with questions in a very simple way and at the end, reminiscent of the conversation with you. Widgets and such has their sales professionals to use trained social capital. Let us examine?
(1) The revenue per was well dressed. Yes, people are trained to listen to the people in suits. You can not trust, but they hear (product-specific? not all companies need to wear a suit)
2. The smile is the opening balance sheet in your social capital bank account.
3. He asked questions. Dear people, talk about their favorite subject itself.
4. He repeated what was said back, shows attention and effort.
5. He could have sold the more expensive product, but he went with the product, which matched the needs of the customer.
After these examples of the deposit of social capital? He asked then for sale. ? Is to see that he deposited enough so that if he for payments (some of the client so the sale), not he went his account credit limit. Never overdraft your account. More and more capital. Call to verify your customers on it. Offer them value and above all good customer service. Social capital can be more than money value if used right. Until next time sales professionals?
Happy hunting!
Source: http://www.siouxfallsscore136.org/good-as-this-game-in-sales-in-your-customers-shoes-for-make.html
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