Want to Improve Your Residential and Business Marketing Efforts ...

My first week on the job at E?Source three years ago, I attended our Let?s Get Social: Utility Marketing Conference in Denver. The lively and thought-provoking agenda centered around the topics of behavior-change social marketing efforts at utilities. I remember sitting in the audience and engaging in conversation with a number of attendees around this new concept of direct/indirect feedback, competitions, challenges, and pledges to reduce residential energy consumption?and whether it would actually work. We agreed that it was effective for public health efforts like anti-tobacco campaigns, but the jury was still out on whether the energy industry could capitalize on this strategy.

Fast-forward to 2013. Today, one of the hottest trends in efficiency programs centers on behavior-change social marketing efforts. I?m left to wonder: Did the momentum for this tactic begin at our Utility Marketing Conference in 2010?

One of E?Source?s raisons d??tre is to facilitate knowledge-sharing and networking among utility program managers and marketers so they can brainstorm ideas on the best ways to engage customers to help them use energy more wisely. Each year at our Utility Marketing Conference, we do just that. But we also make a point to push the proverbial industry envelope forward with new concepts and fresh ideas.

This year is no different. The 5th Annual E?Source Utility Marketing Conference will feature sessions designed to drive your marketing agenda forward. Beyond talking heads, we?ll have workshops and networking opportunities that will alert you to the latest trends in utility marketing. You?ll come away from the event with new contacts across the industry, real-world examples and results of outreach efforts, and innovative ideas to reinvigorate your marketing plans. We hope to see you there. Check out the agenda, and don?t hesitate?register today!

Source: http://www.esource.com/Blog/ESource/1-25-13-UMC

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